Privacy Policy

Introduction

ALTAI (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website or interact with our services.

What Data We Collect

We collect minimal personal data. Currently, the only personal information we collect is your email address when you voluntarily sign up to our waitlist. We also collect anonymous analytics data (page views, device type, approximate location) to understand how visitors use our site.

How We Store Your Data

Email addresses collected via our waitlist are stored securely using Klaviyo, a third-party email marketing platform based in the United States. Klaviyo maintains industry-standard security practices and is compliant with GDPR requirements for international data transfers. We do not sell, rent, or share your email address with any other third parties.

How Long We Keep Your Data

We retain your email address for as long as you remain subscribed to our mailing list. If you unsubscribe or request deletion, your data will be removed within 30 days. Analytics data is retained in aggregate form and cannot be used to identify you personally.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Request portability of your data in a machine-readable format
• Object to processing of your data
• Withdraw consent at any time

Cookies

We use cookies for analytics purposes to improve your experience. You can manage your cookie preferences using the consent banner displayed when you first visit our site. Essential cookies required for the site to function cannot be disabled.

Sub-Processors

We rely on a small number of service providers to operate this site: Vercel (hosting), Klaviyo (waitlist and newsletter email), and Sentry (error monitoring). When our store goes live, order processing will be handled through Shopify. Each provider processes data only as needed to deliver its service. For questions about data processing, contact privacy@altai.com.

Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us at privacy@altai.com.